Local Services · Île-de-France

Débarras Aurea: a two-minute quote funnel across 8 départements

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Context

Débarras Aurea is a Paris-region house-clearance business operating across eight Île-de-France départements. Local-services demand is search-driven and high-intent — but only if the site loads fast, ranks locally, and makes requesting a quote effortless.

The challenge

Turn high-intent local searches into booked interventions with a site that ranks across eight départements and a quote flow a stressed customer can finish in two minutes.

Approach

  • Built a fast, SEO-optimised site structured around local (département-level) search intent.
  • Designed a two-minute quote funnel that captures the details needed to price and book.
  • Paired the site with a paid-acquisition funnel and conversion tracking — an end-to-end 'site + acquisition' setup.

What we built

  • Fast Next.js marketing site with local-SEO structure
  • Two-minute, multi-step quote funnel
  • Paid-acquisition funnel (Google Ads) with GTM / GA4 conversion tracking

Outcome

  • Local searches converted into booked, qualified interventions.
  • One coherent funnel from ad click to quote request to booking.
  • Coverage across all eight Île-de-France départements.

Stack

Next.jsLocal SEOGoogle AdsGTM / GA4

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