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Fresh Tenancy: a booking site that converts on trust, not price

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Context

Fresh Tenancy is a UK end-of-tenancy cleaning service in a crowded, price-sensitive market. The way to win bookings there isn't the lowest quote — it's trust, built from visible 5-star social proof at the moment of decision.

The challenge

Win bookings in a price-driven market by leading with credibility — a homepage that earns trust before it talks price, and a booking flow that doesn't lose the customer.

Approach

  • Engineered the homepage around 5-star reviews and social proof, placed where decisions happen.
  • Designed a clean booking flow that turns trust into a confirmed job.
  • Kept the site fast and conversion-focused throughout.

What we built

  • Conversion-focused Next.js marketing + booking site
  • Review / social-proof-led homepage
  • Streamlined booking flow

Outcome

  • A homepage that competes on trust before price.
  • Social proof surfaced at the point of decision.
  • A booking flow built to convert, not just inform.

Stack

Next.jsBooking flowConversion / CRO

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